Fake news has become not only a technological problem, but also a challenge for societies and democracies. This phenomenon is gaining momentum in the European Union, and is particularly visible in Poland. According to Eurobarometer research, as many as 45% of EU citizens consider disinformation to be a significant threat, and over 1,440 disinformation campaigns have been conducted in Poland over the past 10 years. Disinformation takes many forms: from narratives about health or migration, to political manipulation and personal attacks on public figures. They influence society and citizens’ decisions, often serving political goals.
Proposal to counteract disinformation
Robert Szustkowski, a philanthropic businessman, has proposed extending the “Right to be Forgotten” to media that process data. He also points to the need to invest in the quality of journalism and effective information verification tools that would limit the influence of uncontrolled social media. Only reliable journalism can counteract false content in the digital space.
New protection tools
Legislative mechanisms are already in place to combat disinformation. The EU’s Digital Services Act (DSA) requires platforms to monitor content and remove illegal information. Additionally, there are European organizations such as the European Digital Media Observatory (EDMO) that coordinate fact-checking activities. Poland is also taking steps in this matter – the country is calling for the establishment of a Reader’s Rights Ombudsman, who would help people harmed by false publications. The initiative has already been met with a positive response from the European Commission.
Artificial Intelligence as a Tool for Disinformants
AI is playing an increasingly important role in disinformation processes, enabling the mass creation of manipulated content. AI-based tools allow the generation of deepfakes, fake accounts, and bots that increase the scale of their impact on society. According to experts, modern technologies accelerate the production of content that distorts reality and can seriously damage the reputation of individuals or institutions.
Experts are calling for the implementation of effective fact-checking mechanisms and educating users on how to recognize false content. This is precisely what Szustkowski proposes in his initiative addressed to the European Commission.